It's my goal to help companies create authentic, engaged, and empowered communities.

Erica kuhl 

Hi I'm

I’ll build you a robust community strategy and programs with my extensive expertise, authentic approach, and trusted services. You’ll benefit from a vibrant community of customers that sell, service, and market alongside you while also demonstrating clear company ROI.


What is Unique About Me.

My Experience: I have over 18 years of Enterprise community expertise. While at Salesforce I built everything from scratch including the strategy, programs, and ROI metrics.  I understand running community programs on any size budget and with any size team from 1 to 35+ people.  I’ve also seen massive company growth from 176 to 49,000 employees allowing me to adapt my strategies and deeply understand challenges at any company stage.


My Success Metrics: The ROI I’ve been able to prove of an engaged community is staggering. It  will bring your business more pipeline, larger deals, higher product adoption, lower attrition, more referenceable customers, and increased case deflection. 

My Values: Customer success, authenticity and trust are core values of mine, and I weave these into every project I work on.


My community building formula is simplified into a 5 step process in order to show you results and recognize a return on investment as fast as possible.  I provide the tools, templates, processes, and introductions to make your journey to a successful community a smooth one!

*Phases and deliverables may vary based on your specific community needs. 


recent clients

To play, press and hold the enter key. To stop, release the enter key.

THE success PLAN.



Creating growth and engagement strategies, tool selection, and defining resource requirements


kick off

Setting your community vision, goals, metrics, business objectives and roadmap



Communication and campaign launch, execute launch plan, refine metrics



Form content strategy, membership and recruitment plan, and design program frameworks



Ongoing adoption and engagement planning, define dashboards and benchmarks, and recognition strategy framework



Why Care About Community.

The days of traditional selling and service are gone. Customers want authentic interactions and they are driven to connect with like-minded people. They will find a way to engage with each other one way or another. Do you invest to provide a trusted, authentic environment for customers to engage with you and each other? Or do you sit on the sidelines. The choice is simple. 


Brands are being redefined by their communities and no longer is the question "if" you invest in community but "how" do you invest in community. I will help you get to value as fast as possible.


In Before The Lock is a podcast from me and Brian Oblinger about community, customer experience, and leadership at scale. Listen and subscribe!


In Action.

as featured on.

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Students offering up real-world solutions at Dreamforce in San Francisco

Thursday, September 27, 2018

Dreamforce can be overwhelming for some attendees, but a group of college students are soaking up the experience as part of the "Trailhead for Students" case competition.


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Tricia Gellman 


Chekr. Inc

What you’ve built is amazing beyond just the numbers as it’s become a part of the fabric of the company. You should be proud to know you leave behind such a legacy.

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Megan Himan

CEO & Founder,
BrightStep Partners 

You have added such immense value to Salesforce that I've been able to witness first hand. Companies looking to understand and harness engagement with their customers will be grateful to be able to work with you in your new capacity.

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Keir Bowden



The Salesforce community is the key differentiator to other enterprise software companies and that is down to you - you should be very proud of your creation.

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Mary Scotton

VP, Equality Evangelism,

I am so grateful to you - for your vision, your drive, your commitment to the community, & your heart. This is the most inclusive, generous, thoughtful, welcoming and best community because of YOU!