What is Unique About Me.
My Experience: I have over 18 years of Enterprise community expertise. While at Salesforce I built everything from scratch including the strategy, programs, and ROI metrics. I understand running community programs on any size budget and with any size team from 1 to 35+ people. I’ve also seen massive company growth from 176 to 49,000 employees allowing me to adapt my strategies and deeply understand challenges at any company stage.
My Success Metrics: The ROI I’ve been able to prove of an engaged community is staggering. It will bring your business more pipeline, larger deals, higher product adoption, lower attrition, more referenceable customers, and increased case deflection.
My Values: Customer success, authenticity and trust are core values of mine, and I weave these into every project I work on.
My community building formula is simplified into a 5 step process in order to show you results and recognize a return on investment as fast as possible. I provide the tools, templates, processes, and introductions to make your journey to a successful community a smooth one!
*Phases and deliverables may vary based on your specific community needs.
THE success PLAN.
Creating growth and engagement strategies, tool selection, and defining resource requirements
Setting your community vision, goals, metrics, business objectives and roadmap
Communication and campaign launch, execute launch plan, refine metrics
Form content strategy, membership and recruitment plan, and design program frameworks
Ongoing adoption and engagement planning, define dashboards and benchmarks, and recognition strategy framework
Why Care About Community.
The days of traditional selling and service are gone. Customers want authentic interactions and they are driven to connect with like-minded people. They will find a way to engage with each other one way or another. Do you invest to provide a trusted, authentic environment for customers to engage with you and each other? Or do you sit on the sidelines. The choice is simple.
Brands are being redefined by their communities and no longer is the question "if" you invest in community but "how" do you invest in community. I will help you get to value as fast as possible.