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It's my goal to help companies create authentic, engaged, and empowered communities.

Erica kuhl 

Hi I'm

I’ll build you a robust community strategy and programs with my extensive expertise, authentic approach, and trusted services. You’ll benefit from a vibrant community of customers that sell, service, and market alongside you while also demonstrating clear company ROI.

About Me

What is Unique About Me.

My Experience: I have over 18 years of Enterprise community expertise. While at Salesforce I built everything from scratch including the strategy, programs, and ROI metrics.  I understand running community programs on any size budget and with any size team from 1 to 35+ people.  I’ve also seen massive company growth from 176 to 49,000 employees allowing me to adapt my strategies and deeply understand challenges at any company stage.

 

My Success Metrics: The ROI I’ve been able to prove of an engaged community is staggering. It  will bring your business more pipeline, larger deals, higher product adoption, lower attrition, more referenceable customers, and increased case deflection. 


My Values: Customer success, authenticity and trust are core values of mine, and I weave these into every project I work on.

Offerings.

My community building formula is simplified into a 5 step process in order to show you results and recognize a return on investment as fast as possible.  I provide the tools, templates, processes, and introductions to make your journey to a successful community a smooth one!

*Phases and deliverables may vary based on your specific community needs. 

Services

recent clients

1password
Klayvio(1)
Segment(2)
Untitled(2)
Notion 2
Zendesk logo (1)
Articulate
Benchling(2)
Atlasssian logo
classdojo logo site
CTL logo(1)
AWS(2)
Cisco(2)
HubSpotWebsiteLogo
whatsapp
Untitled
airtable logo site
Robinhood
Figma Logo1
Kaplan
Automation Anywhere
tray
ironclad
Logicmonitor (1)
Enverus Logo(2)
Chainlink logo
Unbounce
github
Mural logo
Talkdesk
Skedulo
theskimm
StreetLight Data (1)
Salsify
openspace logo site
SAP Logo bigger
Nanit
TripActions (4)
Procore Logo
Lego Education (2)

THE success PLAN.

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Planning

Creating growth and engagement strategies, tool selection, and defining resource requirements

02

kick off

Setting your community vision, goals, metrics, business objectives and roadmap

01

LAUNCH

Communication and campaign launch, execute launch plan, refine metrics

04

DESIGN

Form content strategy, membership and recruitment plan, and design program frameworks

03

MANAGE

Ongoing adoption and engagement planning, define dashboards and benchmarks, and recognition strategy framework

05

Why Care About Community

Why Care About Community.

The days of traditional selling and service are gone. Customers want authentic interactions and they are driven to connect with like-minded people. They will find a way to engage with each other one way or another. Do you invest to provide a trusted, authentic environment for customers to engage with you and each other? Or do you sit on the sidelines. The choice is simple. 

 

Brands are being redefined by their communities and no longer is the question "if" you invest in community but "how" do you invest in community. I will help you get to value as fast as possible.

Check out my PODCAST.

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In Before The Lock is a podcast from me and Brian Oblinger about community, customer experience, and leadership at scale. Listen and subscribe on

Apple Podcasts, Spotify, Overcast, Pocket Casts, and everywhere that podcasts are found.

Podcast
In Action